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Xbox tweets out "our blacks at Xbox" in their GDC attempt at ideological pandering

DunDunDunpachi

DunDunDunpachi

Patient MembeR


---

The phrasing is odd if you weren't aware that 'Blacks at Xbox' is a particular employee community the company initiated back in 2015.

Hello [customer], I am also aware of [important social issue] that is important to you, the [demographic].

My aim in highlighting this isn't to stir offense but to point out the silliness of this sort of pomp.

Always trust your corporate brands and feel [emotion] when viewing their advertisement!
 
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Virex

Virex

Abrasive, but well-meaning
yay let's get outraged. Let's be outraged every day, all day for eternity.
 
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Orta

Orta

Banned
It was formed and named by black people. Therefore nothing to see here, move along, etc, etc...

Of course, certain white people will take it upon themselves be outraged on their behalves. Resetera dickheads and the likes.
 
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Verdanth

Verdanth

Member
source.gif
 
mortal

mortal

Member
Wtf Is it 1970? I wish companies would stop with this sort of pandering. It's patronizing as hell.
 
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D

Deleted member 740922

Unconfirmed Member
There'll be a Voost Kain thread soon saying Sony are arrogant for not having "Blacks at Sony" and MS have the next gen won.
 
nkarafo

nkarafo

Member
The pandering gets more and more transparent every day.

The lowest common denominator kind of pandering.
 
Fuzzee

Fuzzee

Neo Member
"We're pro diversity! That's why we have a company subdivision specifically for Blacks!"
Racism is bad because it values / devalues people based on their skin color. Segregation, regardless of who's doing it or for what reason is racist, and setting up a racial based subdivision is the definition of segregation.
 
HeresJohnny

HeresJohnny

Member
Just like everything else, it seems Microsoft thinks checking a box and saying "we have blacks" will somehow prevent them from being attacked by the SJW crowd. They may even think it'll sell some Xboxes. They're wrong on both counts. Holding black people up like some kind of collection is just as racist as holding them back for being black.
 
Abriael_GN

Abriael_GN

RSI Employee of the Year
"our Blacks at Xbox community"

"Blacks at Xbox" is the name of the community within Microsoft, created, named, and run by black people. There's nothing to see here.

This thread belongs in that other forum (which was raging about it two days ago, so it's not even timely).
 
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Heebie Jeebies

Heebie Jeebies

Banned
I feel like this is the equivalent of howdoyoudofellowkids.gif.

Another big corporation making an attempt at championing inclusiveness and doing a poor job of it with questionable wording.
 
TLZ

TLZ

Member
Abriael_GN said:
"our Blacks at Xbox community"

"Blacks at Xbox" is the name of the community within Microsoft, created, named, and run by black people. There's nothing to see here.

This thread belongs in that other forum (which was raging about it two days ago, so it's not even timely).
Click to expand...
Created by them or not, it sounds completely stupid.
 
DunDunDunpachi

DunDunDunpachi

Patient MembeR
Abriael_GN said:
"our Blacks at Xbox community"

"Blacks at Xbox" is the name of the community within Microsoft, created, named, and run by black people. There's nothing to see here.

This thread belongs in that other forum (which was raging about it two days ago, so it's not even timely).
Click to expand...
I can tell you read the OP.

Personally, I think we should always take the opportunity to mock corporations who use valued social issues for a free PR sound bite.
 
Spukc

Spukc

always chasing the next thrill
Dear god ouch
Let's go microsoft! Don't stop now!
Where is that Xbox one Malcolm X special edition?
Xbox one Xzibit ?
 
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Handy Fake

Handy Fake

Member
Well, as an unashamed Lefty Liberal, Sandal-wearing Tree-hugger I can confirm that this is very silly indeed.
 
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Airola

Airola

Member
I don't know which group this is supposed to trigger more, the "SJWs" or the "anti-SJWs" :messenger_dizzy::messenger_dizzy::messenger_dizzy::messenger_dizzy::messenger_dizzy:
Maybe both?

What I gather is that there is a thread about this on era and a thread about this on gaf where both are outraged criticizing it from two completely different angles? Like, some say this is another stupid case of pandering to certain people and others say that tweet is broderline racist? And the OP is looking at it from a third angle? Wut? I'm confused.
 
Freedom Gate Co.

Freedom Gate Co.

Banned
Microsoft likely didn't know who Jerry Lawson was until after he died like everyone else. Even then no one talks about him despite his involvement in putting out the modern console as we know it.
 
noqtic

noqtic

Member
That's an incredibly stupid name, even if it was named by black people they must have realized how that rolls off the tongue.
 
Supreme Allah

Supreme Allah

Banned
DunDunDunpachi said:


---

The phrasing is odd if you weren't aware that 'Blacks at Xbox' is a particular employee community the company initiated back in 2015.

Hello [customer], I am also aware of [important social issue] that is important to you, the [demographic].

My aim in highlighting this isn't to stir offense but to point out the silliness of this sort of pomp.

Always trust your corporate brands and feel [emotion] when viewing their advertisement!
Click to expand...


In this image, why are all the men black and all the women white?
 
ZywyPL

ZywyPL

Banned
I thought they will finally address the crushed blacks on their consoles when reading the thread title lol.
 
nikolino840

nikolino840

Member
noqtic said:
That's an incredibly stupid name, even if it was named by black people they must have realized how that rolls off the tongue.
Click to expand...
Is Just a name for fun...maybe they are drunk... remind me and my Friends searching a name for a rock band.. nothing of political....no One can be fun or stupid?

Edit... theres Chinatown or Little Italy but can't be a blacks at Xbox? Is the First Time i saw this..but i found a funny name :D nothing of wrong or political...
 
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M

michaelius

Banned
I admit I had a good laugh when I saw the outrage thread about this in certain forum :D

It nicely fits into no matter what you do it's never enough for alt-left.


As for group itself - I don't know it seems weird to have racial groups inside corporation
 
Wimbledon

Wimbledon

Member
I feel like the Black group who created the name Blacks at Xbox could of come up with a better name.

I honestly think it sounds funny. Also the twitter feed/comment is exactly what i thought it was going to be.
 
#Phonepunk#

#Phonepunk#

Banned
feel like the Tweet was just poorly written. it says "our Blacks at XBox community", making it sound like they capitalized Blacks and said "our Blacks". which sounds weird. like "binders of women". sounds like you are collecting people or something.

then you find out "Blacks at Xbox" is itself the name of the community, they weren't saying "our [company's black people]" but referring to a named group. maybe some quotation marks would have cleared the whole thing up.
 
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Shifty

Shifty

Member
They sound like someone's racist granddad trying his best not to be racist.

"Eh, what? No, I love The Blacks!"
 
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The Alien

The Alien

Member
Meh. If the Gillette razor add that shamed all of MANkind was a 10, I'd put this very low on the pandering scale.

How are peeps supposed to know about programs like this if they'd dont mention it in a 30+ word tweet?

(That name though)
 
Hendrick's

Hendrick's

If only my penis was as big as my GamerScore!
I don't see a problem with the tweet. There is a community of black people at Xbox and they gave out an award, nothing to see here. Sure we can discuss the merit of race based communities all day long (and how they are inherently racist), but this does not reflect poorly on MS in any way.
 
O

Owari

Member
Most every company has groups like this for each minority group of people. Black, Asian, LGBTQ, Women, etc.

Straight white males don’t give a shit about having their own group, I guess. Or they don’t get one due to reasons.
 
The Mad Draklor

The Mad Draklor

Member
There’s nothing offensive about the tweet, but at the same time, it’s also empty virtue signaling. Consumers care more about the quality of a company’s games than how many minorities it employs.
 
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