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Starbucks announces new line of Oleato coffee drinks infused with olive oil

EviLore

Expansive Ellipses
Staff Member



SEATTLE—Starbucks Corp., SBUX -2.17%decrease; red down pointing triangle the company that made Frappuccino a household name, is turning to a new drink—one infused with olive oil.

The world’s largest coffee chain plans to launch a line of olive-oil-infused drinks, set to debut in the company’s coffee shops in Italy this week and the U.S. in the spring. The Oleato beverages will include an oat-milk latte imbued with extra-virgin olive oil, and a cold brew drink topped with “golden foam” infused with the oil, executives said. Starbucks is also adding the oil to its Iced Shaken Espresso beverage, pairing it with oat milk and hazelnut.

Howard Schultz, Starbucks’s interim chief executiveand longtime leader, is overseeing the project, he said, and expects to remain involved after he steps down as company chief at the end of March. Starbucks executives said they expect the new drinks to materially contribute to the company’s earnings.

“This will be the most significant, transformative thing we’ve done in decades,” said Mr. Schultz, while sampling the new drinks with executives who developed them at the company’s headquarters this month.

Starbucks settled on three main drinks after four months of development. It typically takes the company about a year to develop a new beverage, executives said. About 100 people have worked on the Oleato line, Starbucks said.

Starbucks is betting on the new premium drink line as consumers have been pinched by inflation. Americans continue to spend at restaurants, federal data this month showed, but other restaurant-chain executives have said they have noticed some lower-income consumers purchasing fewer or less-expensive items.

Starbucks executives have said that consumers are continuing to buy their higher-cost beverages, and believe Americans view their drinks as worthwhile indulgences. The company said the price of the beverages will vary by market. Those initially sold in Italian stores will cost roughly between $5.33 and $6.40 for 16 ounces, Starbucks said.

Starbucks’s new-beverage launches over the decades have yielded hits such as the Pumpkin Spice Latte and generated billions of dollars in sales.
 

DKehoe

Member
e09.jpg
 
I never understood why people buy starbucks drinks, tbh.

My nespresso pops great coffe at 0.50 a capsule per drink. And if you crave real espresso so much 500$ gets going with a decent home setup.
capsules aren't any better because you are producing a ton of waste.
 

Blade2.0

Member
Takeaway coffee is one of the major destructions of young peoples wealth later in life. The snowball starts early enough instead of going to $5 coffees and you invest instead, you are richer than all of your piers by the time they leave college.
I really don't get why people still say this.
$5 of coffee once per day = $1825/year. (Nobody is buying it every single day a year).
Median rent for house/apartment per year is $1,870/month.
Rent for a year = 22,440/year.

It's the cost of living increases while stagnating wages that is costing young people's wealth later in life. Cost to buy things goes up, your wage doesn't. You're now making less than the year prior. Buying a convenient cup of coffee some of the days you live has an insignificant effect on future earnings.
 
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I really don't get why people still say this.
$5 of coffee once per day = $1825/year. (Nobody is buying it every single day a year).
Median rent for house/apartment per year is $1,870.
Rent for a year = 22,440/year.

It's the cost of living increases while stagnating wages that is costing young people's wealth later in life. Cost to buy things goes up, your wage doesn't. You're now making less than the year prior. Buying a convenient cup of coffee some of the days you live has an insignificant effect on future earnings.
People like to judge other people on how they spend their money. It’s true that disciplined financial decisions can benefit people at any income level, but it doesn’t make sense to identify one thing someone is buying as the culprit, it’s about the whole picture. Many things we buy aren’t necessary for survival, it’s called enjoying life in the present. How stupid would you feel denying yourself every pleasure for the benefit of your future nestegg, only to get killed by a drunk driver? It’s about finding a balance. 🤷🏻‍♂️
 
Just go to 7-11 and get a fucking coffee for $1.49. It's the same shit. If you wanna look cool, then just get a Starbucks cup and go to 7-11 and fill it up. Starbucks chad complete.
I don’t drink coffee but even I know this to be false. There is a huge difference in coffee quality.

Apparently the stuff from McDonald’s is pretty good though from what I have been told be coffee snobs.
 
I don’t drink coffee but even I know this to be false. There is a huge difference in coffee quality.

Apparently the stuff from McDonald’s is pretty good though from what I have been told be coffee snobs.
Yep, Mcd's coffee is pretty damn good and cheap. Only chain I get coffee from when I'm on the road now.
 
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Cyberpunkd

Member
I never understood why people buy starbucks drinks, tbh.

My nespresso pops great coffe at 0.50 a capsule per drink. And if you crave real espresso so much 500$ gets going with a decent home setup.
This. And you can argue Nespresso capsules are ridiculously expensive compared to brewing.

I think I went to Starbucks twice in my life.
 

Cyberpunkd

Member
I really don't get why people still say this.
$5 of coffee once per day = $1825/year. (Nobody is buying it every single day a year).
Median rent for house/apartment per year is $1,870.
Rent for a year = 22,440/year.

It's the cost of living increases while stagnating wages that is costing young people's wealth later in life. Cost to buy things goes up, your wage doesn't. You're now making less than the year prior. Buying a convenient cup of coffee some of the days you live has an insignificant effect on future earnings.
Cost to buy things is not going up without corresponding increase in wages, otherwise you have a deflation and government panics. Inflation is not magic.
 

Lasha

Member
Introducing Starbucks Oleato

During my first trip to Milan in 1983, I was captivated by the sense of community, connection, and passion for coffee I found in the city’s espresso bars. It was that trip that inspired me to bring the ritual of handcrafted espresso to Starbucks and to America. Oleato represents the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil,

I've been to Milan many times and not once have I been inspired to put olive oil in coffee. Italians barely put anything in their coffee except milk at breakfast. Olive oil borders on heretical.
 

kurisu_1974

is on perm warning for being a low level troll
I never understood why people buy starbucks drinks, tbh.

My nespresso pops great coffe at 0.50 a capsule per drink. And if you crave real espresso so much 500$ gets going with a decent home setup.

Well I'm not always home, and it's convenient since it's basically the same all over the world.
 

Bitmap Frogs

Mr. Community
Well I'm not always home, and it's convenient since it's basically the same all over the world.

IMHO, better choices

I really don't get why people still say this.
$5 of coffee once per day = $1825/year. (Nobody is buying it every single day a year).
Median rent for house/apartment per year is $1,870.
Rent for a year = 22,440/year.

It's the cost of living increases while stagnating wages that is costing young people's wealth later in life. Cost to buy things goes up, your wage doesn't. You're now making less than the year prior. Buying a convenient cup of coffee some of the days you live has an insignificant effect on future earnings.

It’s a Facebook meme that young people complain about their economic situation because they buy expensive coffee and funko pops.
 
Takeaway coffee is one of the major destructions of young peoples wealth later in life. The snowball starts early enough instead of going to $5 coffees and you invest instead, you are richer than all of your piers by the time they leave college.
You said the meme point for point, but I don’t know if you’re saying it unironically.
 

Fools idol

Member
I really don't get why people still say this.
$5 of coffee once per day = $1825/year. (Nobody is buying it every single day a year).
Median rent for house/apartment per year is $1,870.
Rent for a year = 22,440/year.

It's the cost of living increases while stagnating wages that is costing young people's wealth later in life. Cost to buy things goes up, your wage doesn't. You're now making less than the year prior. Buying a convenient cup of coffee some of the days you live has an insignificant effect on future earnings.

cause you are thinking like a normie.

let's say you buy one every other day. A lot more realistic, and look at the numbers again with the mindset of an investor.

365 / 2 x 5 = $912.50 on coffee per year at every other day interval.

If you invest that $912.50 every year into a basic passive index fund that on average yields lets say 7% a year (reasonable for the past 100 years or so),

Future investment value:
$64,872.24
Total interest earned
$41,147.24
Initial balance
$912.50
Additional deposits total
$22,812.50
Effective Annual Rate (APY)
7.229%

And this is assuming 0 dividends or additional capital beyond your coffee money each year. If you add in dividends each quarter and a few bucks from other savings here and there you are at $100k very quickly.

Agreed that the $5 seems small and $64,872 is hardly 'retirement money' but you get the point, money compounds quickly. The general idea is to keep adding to the portfolio.

I also like to point out that should one could have invested $10k into Tesla at IPO for example..

Tesla's $17 IPO price would be adjusted down to $1.13 after the splits. At the stock's recent price of $197.37 IPO investors would be sitting on a gain of 15,319%

In dollar terms, an investment of $10,000 would now be $1,531,900 in just 13 years.
 

Lasha

Member
cause you are thinking like a normie.

let's say you buy one every other day. A lot more realistic, and look at the numbers again with the mindset of an investor.

365 / 2 x 5 = $912.50 on coffee per year at every other day interval.

If you invest that $912.50 every year into a basic passive index fund that on average yields lets say 7% a year (reasonable for the past 100 years or so),

Future investment value:
$64,872.24
Total interest earned
$41,147.24
Initial balance
$912.50
Additional deposits total
$22,812.50
Effective Annual Rate (APY)
7.229%

And this is assuming 0 dividends or additional capital beyond your coffee money each year. If you add in dividends each quarter and a few bucks from other savings here and there you are at $100k very quickly.

Agreed that the $5 seems small and $64,872 is hardly 'retirement money' but you get the point, money compounds quickly. The general idea is to keep adding to the portfolio.

I also like to point out that should one could have invested $10k into Tesla at IPO for example..

Tesla's $17 IPO price would be adjusted down to $1.13 after the splits. At the stock's recent price of $197.37 IPO investors would be sitting on a gain of 15,319%

In dollar terms, an investment of $10,000 would now be $1,531,900 in just 13 years.

Thanks for doing the math.
 

nkarafo

Member
I don't think i have ever even tasted coffee in my 40 years, crazy right? Not sure what it is that doesn't even make me curious about even trying it. It's not like it stinks of death like cigars, which is a perfectly logical reason for me to stay away from those. Coffee smells nice and has that cozy image going on with it. So why i never cared? Can't put my finger on it tbh.
 

GymWolf

Member
Fats from the milk, fats from the caramel and now fats from the olive oil, jeez why is people in america so fat?

Well at least the fats from the extra virgin olive oil are the good type.
 

FunkMiller

Member
oi I like my 711 coffee every now and then! Remember when a couple stores actually had baristas making your $1 coffee?

In Australia this qualifies as a hate crime. The authorities will be with you in one hour to forcibly move you to Tasmania.



*but yes they did do that and i miss it i pay six bucks for a flat white these days fucking hell i blame scomo
 
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kuncol02

Member
cause you are thinking like a normie.

let's say you buy one every other day. A lot more realistic, and look at the numbers again with the mindset of an investor.

365 / 2 x 5 = $912.50 on coffee per year at every other day interval.

If you invest that $912.50 every year into a basic passive index fund that on average yields lets say 7% a year (reasonable for the past 100 years or so),

Future investment value:
$64,872.24
Total interest earned
$41,147.24
Initial balance
$912.50
Additional deposits total
$22,812.50
Effective Annual Rate (APY)
7.229%

And this is assuming 0 dividends or additional capital beyond your coffee money each year. If you add in dividends each quarter and a few bucks from other savings here and there you are at $100k very quickly.

Agreed that the $5 seems small and $64,872 is hardly 'retirement money' but you get the point, money compounds quickly. The general idea is to keep adding to the portfolio.

I also like to point out that should one could have invested $10k into Tesla at IPO for example..

Tesla's $17 IPO price would be adjusted down to $1.13 after the splits. At the stock's recent price of $197.37 IPO investors would be sitting on a gain of 15,319%

In dollar terms, an investment of $10,000 would now be $1,531,900 in just 13 years.
Even without investing it's not insignificant amount of money. For that only you could get espresso machine and for example new console. And that's first year.
Add to that other unnecessary spendings like constant eating out and you are throwing out lot of money you could simply use better and live healthier as both Starbucks coffee and most of restaurant food is full of sugar, fats, salt and is not something that should be enjoyed too often.
 
cause you are thinking like a normie.

let's say you buy one every other day. A lot more realistic, and look at the numbers again with the mindset of an investor.

365 / 2 x 5 = $912.50 on coffee per year at every other day interval.

If you invest that $912.50 every year into a basic passive index fund that on average yields lets say 7% a year (reasonable for the past 100 years or so),

Future investment value:
$64,872.24
Total interest earned
$41,147.24
Initial balance
$912.50
Additional deposits total
$22,812.50
Effective Annual Rate (APY)
7.229%

And this is assuming 0 dividends or additional capital beyond your coffee money each year. If you add in dividends each quarter and a few bucks from other savings here and there you are at $100k very quickly.

Agreed that the $5 seems small and $64,872 is hardly 'retirement money' but you get the point, money compounds quickly. The general idea is to keep adding to the portfolio.

I also like to point out that should one could have invested $10k into Tesla at IPO for example..

Tesla's $17 IPO price would be adjusted down to $1.13 after the splits. At the stock's recent price of $197.37 IPO investors would be sitting on a gain of 15,319%

In dollar terms, an investment of $10,000 would now be $1,531,900 in just 13 years.
Unless I missed it, how many invested years did you use for this calc?
 

BlackTron

Member
Maybe they didn't mention the health benefits because they just want a counter for all the soy-latte jokes. "Straight men we decided we also want your money so the joke is on you now! Forget soybean oil, we have olive oil! NOW PLEASE PAY FOR OUR BARISTAS HEALTH INSURANCE"
 

AJUMP23

Member
cause you are thinking like a normie.

let's say you buy one every other day. A lot more realistic, and look at the numbers again with the mindset of an investor.

365 / 2 x 5 = $912.50 on coffee per year at every other day interval.

If you invest that $912.50 every year into a basic passive index fund that on average yields lets say 7% a year (reasonable for the past 100 years or so),

Future investment value:
$64,872.24
Total interest earned
$41,147.24
Initial balance
$912.50
Additional deposits total
$22,812.50
Effective Annual Rate (APY)
7.229%

And this is assuming 0 dividends or additional capital beyond your coffee money each year. If you add in dividends each quarter and a few bucks from other savings here and there you are at $100k very quickly.

Agreed that the $5 seems small and $64,872 is hardly 'retirement money' but you get the point, money compounds quickly. The general idea is to keep adding to the portfolio.

I also like to point out that should one could have invested $10k into Tesla at IPO for example..

Tesla's $17 IPO price would be adjusted down to $1.13 after the splits. At the stock's recent price of $197.37 IPO investors would be sitting on a gain of 15,319%

In dollar terms, an investment of $10,000 would now be $1,531,900 in just 13 years.
Imagine all the coffee you can buy then when you start using that money.
 

Blade2.0

Member
cause you are thinking like a normie.

let's say you buy one every other day. A lot more realistic, and look at the numbers again with the mindset of an investor.

365 / 2 x 5 = $912.50 on coffee per year at every other day interval.

If you invest that $912.50 every year into a basic passive index fund that on average yields lets say 7% a year (reasonable for the past 100 years or so),

Future investment value:
$64,872.24
Total interest earned
$41,147.24
Initial balance
$912.50
Additional deposits total
$22,812.50
Effective Annual Rate (APY)
7.229%

And this is assuming 0 dividends or additional capital beyond your coffee money each year. If you add in dividends each quarter and a few bucks from other savings here and there you are at $100k very quickly.

Agreed that the $5 seems small and $64,872 is hardly 'retirement money' but you get the point, money compounds quickly. The general idea is to keep adding to the portfolio.

I also like to point out that should one could have invested $10k into Tesla at IPO for example..
Tesla's $17 IPO price would be adjusted down to $1.13 after the splits. At the stock's recent price of $197.37 IPO investors would be sitting on a gain of 15,319%

In dollar terms, an investment of $10,000 would now be $1,531,900 in just 13 years.
So, in your fictional scenario did you account for all the coffee stocks going under because no one is buying it anymore? I'm not saying investment isn't good, but someone has to buy these company's products at the same time the investors invest. If everyone just stops participating in the economy and only tries to invest, it's just as devastating as people "wasting" their money on coffee.

Also, your initial assessment is still off, it isn't a coffee a day or every other day putting people in the hole, the evidence is that older generations didn't have to give up their coffee to reach where they were at. How do you think these companies became monoliths? It wasn't the kids in diapers buying their coffee in the 80s and 90s. Also, one month of rent would be better saved and then invested than drinking coffee every single day for a year would get you in this same scenario. Again, there are bigger things happening besides "young kids should stop drinking coffee to become wealthier". Raising wages to match inflation would do better than all people below 40 stop participating in economic activity and only invest.
 
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