I can understand you being upset with ads and the like. And although I'm skeptical you're so profoundly affected by this that you only turn your XBL connection on to download things (surely, if this were the case, you have many other options available for gaming. The PC for example...), the fact is whether you recognize it or not, PS3 and Xbox 360 are already always online. Every device ever in the future will always be online.
I'm all for speaking your mind with your wallet, but a lot of you are sounding like you're applying the tinfoil hats to your dome, if you catch my meaning. Surely you have expounded more energy at this point bitching about it (still a rumor, mind you) when all you really need to do is not purchase it. Less effort, the latter, you see.